Africa’s Father Christmas in $100 million ways

If you’re an aspiring African entrepreneur, 2014 Christmas will make you go “ho,ho,ho” after Nigerian billionaire Tony Elumelu (pictured below), announced earlier this month that he would spend $100 million for 10 years to nurture 10,000 African entrepreneurs. 

Tony Elumelu will spend $100 million to nurture 10,000 African entrepreneurs.

Image courtesy of www.forbes.com

The ‘Africa rising’ buzzword usually takes on the shape of an African marketplace that’s harvest-ready for Chinese, American and European brands, the usual suspects; and barren for African brands, except in supporting actor roles such as suppliers. In fact, African governments aid this steam train along by hosting “international” investors – or travelling to China, Europe, etc – to promote the investment opportunities in their countries. Have you ever heard of Kenya hosting a Senegalese delegation of potential investors? Tony’s lasting impact, however, will be psychological for both the entrepreneurs and customers. 10,000 African brand owners might get to realise that Africa’s rising for them, too. They know the languages of their respective markets, the terrains, the challenges, the opportunities. They’ll be proud that a fellow African had faith in them, not an international NGO. Customers might like to know that they’ll be supporting businesses whose profits are reinvested locally, not shipped to New York. They’ll perhaps take confidence from the fact that the relationships they build with these African businesses are long term, not pegged on short-term considerations such as election outcomes.

So, if you’re another African billionaire, and according to the Forbes’ 2014 list, there are 29 of you, will you also support the development of African brands, in your own unique way, or is it another opportunity to buy another yacht?