Arjen Robben 'dives' into brand roles

If there's one player during the Brazil World Cup 2014 who played his role to the T, it was the Netherlands' forward: Arjen Robben."And what was that role?" Good question: to play in such a way around the penalty area and its environs so as to attract physical contact from the opposing team's defender, fall (dive?),








Robben's role was well defined in the Dutch team: photo thanks to: http://www.theepochtimes.com/n3/777972-arjen-robben-penalty-netherlands-bayern-munich-forward-admits-diving-to-win-spot-kick-against-mexico-video/

win a penalty, earn a goal for the Netherlands (Mexico is the latest recipient of that role at its best). Repeat.
What can Robben teach brands about their roles in your portfolio/architecture?
First, Robben's role was well defined in the Dutch national team's line-up.
Second, his team-mates ensured he got the ball as often as possible for him to play his role.
Third, whether positive or negative, Robben received feedback from the marketplace and responded graciously.
Now, Luis Suarez's teeth also execute their role brilliantly for the Liverpool/Uruguayan player, but, that's a 'bite' for another match.